I would love to get your take on how you think about Netflix right now.

Yeah, I mean, I think the dominance of Netflix is absolutely clear.

I think you could break it down a couple of different ways.

You talked about the production spend, but the way I really like to focus on what Netflix changed, because I think people miss this, is that they do generate gobs of revenue and a lot compared to the traditional studios in particular, which is who they most often get compared.

So when you look and profitability, which they've managed to achieve and hitting free cashflow, which for years when I was a Netflix bear and more skeptical, I really pointed to the free cashflow number because if that didn't change, they weren't ever gonna be able to keep funding this debt.

And it's interesting to look at how it changed and how that compares to the traditional studios.

Cause I think this point sometimes gets missed.

Where is Netflix in terms of domination on the content side and who do you see as sort of up and coming as a sort of next on the list of some of the, maybe not winning like Netflix, but at least have a shot at competing with them on the streaming? Actually,

Like you, you can't even compare that Lord of the Rings is a worldwide brand that had billion dollar grossing movies and a, and 50, 70 years of love for the book.

Yeah.

And so it coming out and making the top 10 list, and I don't even know if it made the top 10 list the whole time, 'cause I sometimes ask Nielsen to get the weekly data.

Only made the top 10 list I think two times, and I think I got data for like a third week.

So when you talk about a miss, it just... man, no one is even talking about it.

Its awareness, I could look up its IMDb, but I'm sure it re- it might do okay, but compared to shows in its range, it's just such an expensive expenditure.

And I admire like trying to do it, but when you talk about secret misses, just because people don't even remember that show at this point.

Yeah.