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Enrico Ferigolli

Enrico Ferigolli

Retail Executive - Omnichannel at Pick n Pay; co-founder of Bottles delivery app

Jul 2, 2026

2:08
What does she do? What is it exactly that you are launching here?
2:14
Yeah, absolutely.
2:16
So from Monday next week, what we are launching is conversational shopping.
2:22
So over the last couple of years, we've been toying with the idea of how do we go beyond the search and scroll journey, right? To something where you can, with voice or with words, you can, you know, quickly get dinner for tonight, quickly get your shopping list sorted or ask for a meal plan, things like that.
2:49
And over the last, I would say six months, we've seen a tremendous improvement in the way that AI tools, large language models, really, execute that.
3:02
So what we're launching next week or Monday is a pure conversation shopping interface.
3:12
So customers can ask a question to Penny like, Penny, I need to cook a carbonara tonight.

9 MINS LATER

12:45
Is this a conversational layer that sits on top of your search and scroll experience underneath or is it a tighter technological integration where Gemini or the Gemini tools have direct access to your databases?
2:08
What does she do? What is it exactly that you are launching here?
2:14
Yeah, absolutely.
2:16
So from Monday next week, what we are launching is conversational shopping.
2:22
So over the last couple of years, we've been toying with the idea of how do we go beyond the search and scroll journey, right? To something where you can, with voice or with words, you can, you know, quickly get dinner for tonight, quickly get your shopping list sorted or ask for a meal plan, things like that.
2:49
And over the last, I would say six months, we've seen a tremendous improvement in the way that AI tools, large language models, really, execute that.
3:02
So what we're launching next week or Monday is a pure conversation shopping interface.
3:12
So customers can ask a question to Penny like, Penny, I need to cook a carbonara tonight.

9 MINS LATER

12:45
Is this a conversational layer that sits on top of your search and scroll experience underneath, or is it a tighter technological integration where Gemini or the Gemini tools have direct access to your databases?

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