
Enrico Ferigolli
Retail Executive - Omnichannel at Pick n Pay; co-founder of Bottles delivery app
2
APPEARANCES
2
PODCASTS
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Jul 2, 2026
TCS | Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you
2:16
2:22
2:49
3:02
3:12
12:45

Enrico FerigolliGUEST
So from Monday next week, what we are launching is conversational shopping.

Enrico FerigolliGUEST
So over the last couple of years, we've been toying with the idea of how do we go beyond the search and scroll journey, right? To something where you can, with voice or with words, you can, you know, quickly get dinner for tonight, quickly get your shopping list sorted or ask for a meal plan, things like that.

Enrico FerigolliGUEST
And over the last, I would say six months, we've seen a tremendous improvement in the way that AI tools, large language models, really, execute that.

Enrico FerigolliGUEST
So what we're launching next week or Monday is a pure conversation shopping interface.

Enrico FerigolliGUEST
So customers can ask a question to Penny like, Penny, I need to cook a carbonara tonight.
9 MINS LATER

Duncan McLeodHOST
Is this a conversational layer that sits on top of your search and scroll experience underneath or is it a tighter technological integration where Gemini or the Gemini tools have direct access to your databases?
Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you
2:16
2:22
2:49
3:02
3:12
12:45

Enrico FerigolliGUEST
So from Monday next week, what we are launching is conversational shopping.

Enrico FerigolliGUEST
So over the last couple of years, we've been toying with the idea of how do we go beyond the search and scroll journey, right? To something where you can, with voice or with words, you can, you know, quickly get dinner for tonight, quickly get your shopping list sorted or ask for a meal plan, things like that.

Enrico FerigolliGUEST
And over the last, I would say six months, we've seen a tremendous improvement in the way that AI tools, large language models, really, execute that.

Enrico FerigolliGUEST
So what we're launching next week or Monday is a pure conversation shopping interface.

Enrico FerigolliGUEST
So customers can ask a question to Penny like, Penny, I need to cook a carbonara tonight.
9 MINS LATER

Duncan MacLeodHOST
Is this a conversational layer that sits on top of your search and scroll experience underneath, or is it a tighter technological integration where Gemini or the Gemini tools have direct access to your databases?