What do you think makes an offer scalable and what makes it stranger-ready, specifically?

Yeah, specifically Stranger Ready, a big part of it is positioning.

There's a lot of different elements that go into it, but it's productizing so many different parts of your service.

I know like I love the word productizing.

I know sometimes people are hearing that for the first time, but it's one of my favorite things to do from top to bottom of an entire service.

So redesigning the entire service, meaning who...

Is your level 10 client, who are you actually speaking to and what's the result you're getting them? How do you do it? Your unique methodology, the way that makes you one of one.

For my audience, the service providers who have a higher ticket offer, what have you seen as far as like the success in your ability to pull in cold leads? Like, have you noticed that in 2026, it's a little bit different than maybe 18 months ago? Like, what are you seeing?

What is productization, first of all, so we know?

know?You hit the nail on the head.

That is productization.

Those are, those are all feelings and consequences of not having a productized service.

Um, ultimately I call it ceiling season.

Service providers hit a ceiling season where you're capped with clients.

You can't take on any more clients because you're at actual capacity.

Yeah.