Skip to main content
Emy Stantcheva

Emy Stantcheva

Executive Director of MusicOntario, the provincial music industry association supporting Ontario's independent music sector.

Sep 16, 2026

6:14
Can you define, I mean, I think this is actually really hard to define, so I'm sorry for asking you this, but in a nutshell, can you explain what export ready means?
6:24
yeah that is one of the most frequently asked questions and of course the export events that we do are kind of the most glamorous and desirable so people really just want to skip up to that level and of course the spots for showcases are pretty limited and competitive so there's a lot more demand than there is space for showcasing so what we look at We do look at stats.
6:41
So, you know, we use tools like chart metric just to see where an artist's audience is in the certain markets that they're looking for to see what the growth potential is within the last kind of six to 18 months.
6:50
We look at all those numbers that everybody hates, whether it's social media or streaming or whatnot.
6:55
But that's not the main thing or the only thing.
6:57
We look at if there's a team in place.
6:59
Is there at least like maybe management, label, publishing, somebody that can sort of do business on behalf of the artist in an international marketplace? And obviously, we do prefer if that's a Canadian business.
12:02
What's the next step? When you're talking about pitching, what do you mean? What do I do with myself at this point? How do I prepare? I guess even...

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.