
Emy Stantcheva
Executive Director of MusicOntario, the provincial music industry association supporting Ontario's independent music sector.
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Sep 16, 2026
Conference and Export Readiness with Emy Stantcheva
6:14
6:24
6:41
6:50
6:59
12:02

Rosalyn DennettHOST
Can you define, I mean, I think this is actually really hard to define, so I'm sorry for asking you this, but in a nutshell, can you explain what export ready means?

Emy StantchevaGUEST
yeah that is one of the most frequently asked questions and of course the export events that we do are kind of the most glamorous and desirable so people really just want to skip up to that level and of course the spots for showcases are pretty limited and competitive so there's a lot more demand than there is space for showcasing so what we look at We do look at stats.

Emy StantchevaGUEST
So, you know, we use tools like chart metric just to see where an artist's audience is in the certain markets that they're looking for to see what the growth potential is within the last kind of six to 18 months.

Emy StantchevaGUEST
We look at all those numbers that everybody hates, whether it's social media or streaming or whatnot.

Emy StantchevaGUEST
Is there at least like maybe management, label, publishing, somebody that can sort of do business on behalf of the artist in an international marketplace? And obviously, we do prefer if that's a Canadian business.

Rosalyn DennettHOST
What's the next step? When you're talking about pitching, what do you mean? What do I do with myself at this point? How do I prepare? I guess even...