science.

But it's easy because it's tech.

You can ask ChatGPT, what tech should I have? And it can probably give you a 90% good answer if you could just give it context.

But leadership, you can't ask ChatGPT to be a better leader than I am currently.

You can ask for coaching, but even that demands that you're interested in becoming better.

So leadership.

And the situation where MarTech is right now, I think the way that you described that it deserves a flip on its head or things are flipping, I think that's exactly what's happening.

It's still a