And then building on the cycle or the social piece, Emma, I know you have, I think it's Amy Edmondson's work herself from Harvard who like reframed these questions about how do people get along? How do people feel safe with risks? What's happening kind of in the brain or in the social networks as people are using these habits or trying to embed psychological safety? Yeah.

So interesting.

And we worked with Amy Emmons and she has her own framework that we built our framework with.

And we were understanding the neuroscience and understanding what happens in the brain and how people behave.

And she was sharing what she saw in organizations on teams.

And so matching that and aligning that really well was important, but all based really on something we talk about all the time, which is this organizing principle of the brain and how we respond to threats.

perceived threat, where as we perceive greater threats, we often talk about them as three levels of threat.

So maybe I'll pivot to Emma and just say, like, what do we see happening with psychological safety as companies become more AI fluent or struggle to kind of like implement AI solutions?