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Emma Michael

Emma Michael

AI trainer and business strategist behind Emma Michael AI Solutions, helping small business owners (especially non-techies and women in midlife) use AI to save time and grow their business.

Oct 12, 2026

19:15
What is it that you kind of want them to understand? How is it that it can help them save more time and grow their businesses?
19:23
Yeah.
19:24
Great question.
19:25
So and I love that your retreat was amazing.
19:27
I always highly recommend your retreats to everybody I speak to because I was the best time.
19:32
So, yeah.
19:34
How would I describe it? So we've all grown up with Google.

17 MINS LATER

36:24
What would you love to share around that?
51:50
So setting up prompts for it to alert them of any new change, anything within the industry that's newsworthy, anything that comes out in the press that's going on, you know, any big stories, also any new treatments that are kind of maybe coming out things on social media that would be like you know any trends on social media that are going on at the moment how do people do that talk us through like so
52:10
one of the best ones to use to do that will be one called perplexity as well because perplexity is another AI tool very similar to is a chatbot but it's very much specializes in research so with all AI tools you always get a free option so it's something that you can you know perhaps go in and try and if you and you only get so many uses and then it will then say you need to pay and you know obviously at the end of the day you don't have loads and loads of tools that you're not going to use so if you don't want to pay you don't add another tool to it you can go into your chat dbt and you can literally voice note it like i said earlier tell it what you want so be very specific tell it then to set up a task and then ask it to email you be again specific do you want it at 7am on a Monday 9am 12 noon whatever works for your you know your energy that's what you then get it to do and then it will go off and and do that so AI is getting so clever that it will almost you only need to tell it now what you want it to do for it to be able to go out and work it all out for you so I think it's just having again it's writing all those things down that you feel are our bottleneck in your business.
53:27
Where does your time go that's not really the best use of your time? Because, you know, we can turn AI into our own little assistants, and especially with the use of what we call agentic AI now.
53:42
So agentic AI, that's where...
53:45
So Chad, GBT and Claude have a version called generative AI, which means it generates stuff for us.
53:51
A gentic AI means it actually goes and does stuff for us.
53:55
So, for instance, there is Claude Cowork that you can set it up to go and actually do things.

5 MINS LATER

59:07
So what does that mean in practice for a clinic owner that's listening to this who's never done it before? Like, how do you start and build something that really, really understands you? Yeah,

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