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Emma Kraft Saldivar

President of Kraft Custom Construction, a Salem, Oregon design-build remodeling firm founded by her father in 1982, and a guest on the Land Language podcast.

Oct 1, 2026

Land Language

Land Language

Longevity Design and Building for Future Generations with Emma Kraft Saldivar

Oct 1 · 44m

Bethany Rydmark
Bethany RydmarkHOST
4:15
Tell me how
Emma Kraft SaldivarGUEST
4:17
did you get here? Yeah, so my dad actually started the company in the early 80s.
Emma Kraft SaldivarGUEST
4:23
He's a transplant from the East Coast and came out to Eugene.
Emma Kraft SaldivarGUEST
4:27
I don't know what year, maybe late 70s.
Emma Kraft SaldivarGUEST
4:31
But he created this business, and him and my mom worked to build it up and then scale it back to be more intentional and then kind of build it up.
Emma Kraft SaldivarGUEST
4:40
So that was always in my blood.
Emma Kraft SaldivarGUEST
4:43
It's always what I heard about at the dinner table and things like that.

19 MINS LATER

Brit Sastrawidjaya
Brit SastrawidjayaHOST
23:45
And I'm curious from your perspective and what you do, like where do you feel like people really need to not negotiate on high? And then where do you feel like they can like

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