Can you tell us about your creative process? And what I like to say is nourish your creativity.

So I always say in another life, I was an interior designer.

My mom loved creating a beautiful, colorful home as a kid.

And so I always grew up in beautiful spaces that were built to be functional, creative, fun, and sort of eye-catching too.

And I took after my mother.

And ever since that's just been my favorite thing to do outside of the day-to-day of my work.

Because again, my work is very formulaic.

We talked a little bit about them, but I'd love to go deeper.