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Emma Cattell

Founder & CEO of Bobbin and Bumble, a Yorkshire-based baby brand making IKEA highchair accessories and weaning essentials, which she started in 2016 with a £5 sewing machine.

Sep 28, 2026

Do your thing

Do your thing

“I didn't intend to start a business” with Emma Cattell

Sep 28 · 1h 0m

Fliss LeeHOST
2:13
Please, can you tell us more? How was it accidental? What's your background and how did you actually fall into doing it?
Emma CattellGUEST
2:21
Okay.
Emma CattellGUEST
2:22
So yeah, it's completely accidental.
Emma CattellGUEST
2:24
And I think this is where I'll be different to some of the other people, actually all the other people that you spoke to, because I never set out for this.
Emma CattellGUEST
2:32
Like it was never intended.
Emma CattellGUEST
2:34
I've sort of just ridden the wave.
Emma CattellGUEST
2:37
So we have to go all the way back to 2015 when I was pregnant with my daughter.

29 MINS LATER

Fliss LeeHOST
31:40
How have you found navigating family life while growing a business quite quickly? How's that juggle been? I mean,

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