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Emily Wills

Emily Wills

Senior Lecturer in Fashion and Interdisciplinary Design Practice at Curtin University, PhD candidate at RMIT, and creative director of SURFACE 1°22 pattern design studio.

Aug 7, 2026

1:55
agree.
1:56
So I call myself a non-fashion fashion academic, but I'm thinking now I'm just going to have to X the whole fashion word.
2:06
And the reason is that fashion is such a Eurocentric term.
2:10
It describes maybe a little bit of personal style, self-expression, but it's also a little bit elitist.
2:21
You're either in or you're out fashion.
2:23
Maybe it was an interesting thing to look at in the last century, so the rise of youth culture and that culture coming through, through dress.
2:36
But that culture's kind of been commodified now so that we're being sold fashion now.

11 MINS LATER

13:34
Are they chasing the wrong thing?

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