How do you... extract those ideas and build that innovative culture at Sukup that allows for your employees to share those ideas without retribution and thinking that they're going to look stupid.

Right.

No, we look for solutions everywhere.

And I like to say my office is a safe space for crazy ideas.

So when someone steps in and says, okay, I have this crazy idea, I was like, love it.

And it's, you know, whether it's improving our manufacturing flow out there.

And another one was I had a new hire and we were putting a walking path because we had so many people walking in our parking lot.

How seriously do you take that charge and how do you keep your passion and energy for the