Mm-hmm.

There's like these really simple things like, um, are you tired? Have you had something to eat? Have you stood up in the last hour? That affect our experience dramatically, right? That can like, make or break your own personal experience.

And I, I have this, so there's this word that I don't think I've heard in very many contexts, individualization.

When I, I took one of those, like, strength finders quizzes, you know, that you get when you're in different organizations and they're trying to understand how the teams work together.

But this one really stuck out to me, so my top strength is individualization.

So I can identify each person that I'm interacting with, see their needs, understand what their priorities are, understand maybe the things that are gonna help them enjoy the experience or that are really gonna frustrate them.

And of course, when you, you, you know, it, it doesn't scale [laughs] super easily, but when you're talking about a very small group of people or a medium-

What, what attracts you there, or do I even have that right?

Mm

... like nature that is not natural, so, like, fake plants, pictures of nature, right? They're-- These things still have an impact on us.

And I think a lot of what, like, where research is, is in kind of this heading is, again, like anecdotally, we know this already.

Like, we intuitively sense these things.

But to kind of, one, validate it, and two, um, maybe show us more about, like, the mechanism and actually, like, actually what is happening in the brain and the body through these exposures.

Um, so, like, a few other things, and again, just, like, summarizing a few papers.

[laughs] But, uh, another study that was, I think, 2025, so, like, quite recent, the, like, viewing nature through a window improves psychological wellbeing, reduces stress and stress-related biological responses, supports cognitive functioning.

What else have you got in your toolkit?