Purse creation and the breeding component in you guys and under your leadership, because the cowhorses, when the breeding program to get the nomination of the studs, get the nomination of the offspring, and you led one of those programs, right? Yes.

Yeah, so we actually, NRCHA, it was in 2020, at the end of 2022, early 2023, we talked about revamping the cow horse incentive, which it was formerly the subscribed stallion program.

And it was a very simple program that the stallion paid in per year, and it was $1,000 a year.

Of course, there's a few late fees with that, but very simple program.

And then that payout would be paid out at the stallion stake.

So just one of the five NRCHA events.

And that seemed to work pretty well, but we were starting to see the rise of all of these new programs like the Ruby Buckle and the Pink Buckle and all of these incentives.

So talk about, one, is an audience important to our sport and industry? And then two, your experience in that running the cowhorses with two sold out audiences?