Don't we all remember.

And, you know, the imagery was topless gals over the top of a car, you know, draped on a car, like a muscle car.

And I think we were, like, wanting to put the – we made baggy denim.

We made, like, loose, you know, and – I mean, in other styles.

But – and we wanted to put her and create, like, a cinematic story for this – this woman to like be in the world and put her in different places and make storytelling that was beautiful and editorial with the denim.

So not only was the denim atypical, but the imagery was so through a female lens.

And there wasn't a lot of that at the time.

Yeah.

Who would you hire first? Who are the key hires to help you bring your product to fruition?

Well, it's a good question and it's really complicated and layered.

I mean, when we started this project, we were consulting with a bigger group that was manufacturing.

I think we were given a situation where a lot of the business sort of structure was there for us.

So what we were able to do off the bat was quite unusual.

I think what we learned through that process was, you know, our outside perspective, our unique perspective, our way to disrupt in that business was really special and And we didn't get the opportunity to sort of own it outright, to be in control of how we manufactured, how we rolled things out, how things worked from a back end perspective.

And that was really important learning for us.

When you look at brands or designers for inspiration, when you're not inspiring yourselves, who do you draw on? Who's out there that you just, like the store you love to shop, the city you love to shop, the part of the city you like to shop, where do you go for inspiration?