What did the research actually find?

I really like this one because I'd say I was guilty of this assumption before we did the research.

And it is so entrenched, but the reality is way more complicated.

So in our research, people who were under the age of 35 were assumed by others to show the greatest ease.

with digital tools and AI, as you'd expect.

Somewhere between 46% to 62% of people attribute a digital proficiency to the under 35s, compared to just 9% to 15% for those aged 46 and over.

So that perception gap is really stark.

But if the research suggests that generation isn't always the most useful lens, what should organisations be looking at instead of when designing the employee experience?