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Emily Cates
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Sep 2, 2026
A Conversation With Emily Cates, VP Sales Transformation & Revenue Ops, Zebra Technologies Corporation
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1:55Julie WilliamsonHOST
How did you find your way into this really interesting organization and also specifically in this area of go-to-market and transformation?
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2:09Emily CatesGUEST
I actually began my career as a human resources professional with every aspiration in the world to become a chief human resource officer one day.
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2:17Emily CatesGUEST
And in working in these early stage startups, you wear so many different hats, right? You really just do the function that you think that you're doing.
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2:25Emily CatesGUEST
And So it gave me really great exposure to a variety of different functional areas.
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2:30Emily CatesGUEST
And I had always been told every career mentor had always said, Emily, one of the best things that you can do at some point, if you want to be a chief human resource officer, is to go and work in the business.
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2:41Emily CatesGUEST
So I always had it in my mind that one day I was going to go and work in the business and then maybe return back into HR.
30 MINS LATER
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32:38Julie WilliamsonHOST
And I think that's often a time when actually at a leadership level, an enterprise level, it's easy to get misaligned.