So should we do the developing side first? How are you finding that?

Yeah, I think it's a really exciting time to be working on a startup because things can be so quick now.

And as we are such a small team, I mean, AI has been unbelievable.

I think it's made us so much more efficient.

And the challenge in some ways is not getting overwhelmed by the speed at which we can go with it.

and so yeah it's been a really interesting experience and I really love it I love having so much like ownership of what we're doing and I think that makes it really really exciting but yeah, there, there is a lot, there's a lot available to us and, um, it's, we're really keen to build in a way that's like really considered and not, and not go too fast.

And, and I think it was really interesting at the start when we, whenever we got any feedback, my immediate reaction was to be like, okay, we've got to respond to that feedback, make that change.

um yeah i'm sure you can make that a lot more interesting than council taxes um but i'd be amazed i'd be really impressed if there's a way to do you so are you able to track kind of the people self-assess before they kind of come into council tax week and sort of say i don't know anything about it and then at the end kind of track back and say it's improved my knowledge or are you seeing that kind of stat

What is your origin story, and how did it inspire you to build the 2Mins app?

Yeah, of course.

So, um, I love games, and I've always loved games.

I grew up in a very sporty, competitive household, and yeah, played all kinds of board games growing up.

And so my dad has worked in finance most of his life, so I grew up around someone who was able to teach me about investing from a very young age.

So I was quite comfortable talking about finance from, from a young age, which was very fortunate.

And then my mum was a, or is a author, and was a teacher.

Now, do people sort of circle back sometimes to the material to reinforce it?

So can you talk me through, if I've never heard of the app before, don't know anything about it, and you were trying to sell it to me on why I should download it and start engaging with it, what would be my user journey through it? So if you can give the listeners a bit of a teaser and hopefully they might go and have a look at it.

Oh, yeah, that's great.

So you open the app, and you immediately get to pick an animal avatar, which you will as the more you play the app, the more you'll get to know these avatars.

They've got these wacky personalities, for example, this petal the hippo you could pick or yarn the lion.

And the the longer you maintain your streak the happier they they become so first step is probably picking who your your animal personality is and i'm going to release a quiz on that shortly so um so people can find out which character they're most aligned with and then we release our games on mondays wednesdays and fridays at the moment and each game starts with a fun storyboard featuring the the avatar characters explaining a topic like for example ices or etfs or pensions scams financial well-being they're they're a whole host of topics that we tackle um and once you get to the end of the storyboard you complete this this really quick game um and the faster you do it the more xp you get and then you can visit the leaderboard and see how you're doing in comparison to your friends and the rest of the toomins users and yeah they so each week We tackle a different theme.

So Monday introduces a theme.

Wednesday builds on that.

I asked her similar questions about how do you feel? Do you still think there's a lot of barriers? Do people go, oh, you're a woman and you're working in tech? Or does that not come up anymore?