Do you think it's cutting through?

It'll be interesting to see.

They've only just launched it.

Um, it has got a celebrity on the face of it, Jeff Brazier.

You know, you see him on This Morning doing the competitions and stuff, so I suppose it makes it a little bit more relatable.

On the website, on the campaign website, there's really nice, easy, simple ways suggested for people to save water, so that includes things like shortening your showers, which we've all heard before, fixing your leaky loo, washing up bowls instead of running the taps.

So I- I suppose we'll see.

Tell me about Neil the Seal, Emily.