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Emilie Holmes

Emilie Holmes

Founder of Good & Proper Tea, a London-based specialty tea company focused on sustainable, premium-quality teas.

Jul 10, 2026

5:39
tell us about good and proper tea
5:42
So we're based here in London.
5:44
I started actually in a 1974 Citroën H van and was outside King's Cross station next to Noble Espresso at the time with Sean and Louis who were flinging flat whites at the time.
5:56
And...
5:57
The mission, we've had a very weird and wonky journey since then, you know, in that 13 years.
6:01
But the one thing that actually hasn't changed throughout has been the kind of mission was always to show people how exciting tea can be when it's done properly.
6:09
And it's actually how we've gone about doing that that's changed.

24 MINS LATER

29:52
Do you visit farms and how do you pick the farmers that you want to work with?

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