So tell me about your approach to learning.

Marketing, and more specifically social media, moves so fast.

It's both a blessing and a curse because it keeps you on your toes and it keeps things ind- uh, interesting, but there's always a new platform or a new change in the algorithm, so you really have to be active and wanting to stay on top of it.

Um, I think as well, I've had friends that have done, like, traditional comms degrees, and when you get to industry, maybe what you learnt in your first year of uni is already starting to change or, um, die out, so you have to be, um, active.

One thing that I love is listening to podcasts.

Like, it seems so simple, but honestly, like, listening to conversations with people.

Um, I remember a few years ago I was in a role at Tecuba and I spent a lot of time with the founder, and she would always ask me questions on, like, "Why didn't this post perform?" or, "Why did this post perform and this one didn't?" or, "Why is the reach down?" And at the time I didn't know, and I was like, "I need to have the answers," so I made it my mission to make sure that I could answer any question she asked me.

Tell me about that.