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Ely Delaney

Nov 5, 2026

11:54
How do you see that without getting them burnt out or annoyed by you?
12:00
Okay, that's a great question because this is one of my favorite ones.
12:04
And it's such, so many people miss the boat on this one.
12:08
They really do.
12:09
Number one, nobody wants a newsletter.
12:12
Nobody cares about a newsletter.
12:14
I will say a little bit of a caveat on that.

8 MINS LATER

19:57
that because they want it to be, that's the one I was mentioning before that wants this to be
10:58
How do you get them to go do that OK, that might be really uncomfortable.
11:04
Yeah.
11:06
The very first thing that I'm going to do is the easiest way to think about this is put it into words first.
11:12
And so what I do with clients is I actually will interview them and ask them, OK, what's the story? What's the conversation? And the cool thing is you can do this.
11:20
There's tools out here where you can record yourself talking.
11:23
You can even do this on Zoom.
11:25
You can record your session by yourself with nobody else in the room, and you look at the camera, but you're thinking about an individual person.

9 MINS LATER

20:26
got it
7:25
Can you explain to the listeners who might not know Notion or maybe heard about it, what's the appeal with Notion and also regarding the desktop app versus using the web interface?
7:39
Okay.
7:40
So Notion, I switched over to Notion.
7:43
I started hearing a lot about it.
7:45
I'm an old school Evernote user.
7:48
back when it was really new.
7:49
And the problem is that it's kind of gotten defunct over these last few years.

23 MINS LATER

30:37
Yeah.
14:44
We need help with our nurturing"? Like, what's the before picture?
14:47
Uh, two-- They, they do go on those two sides that we talked about earlier.
14:51
Sometimes they're just, you know, they, they're mailing out their promotions, whatever's going on, and there's always-- They were taught you ma-make an offer every time.
14:59
I'm like, "No, there should be a CTA every time or a call to action every time," but not necessarily.
15:03
You don't have to pitch every time.
15:05
We change that.
15:06
But, um, that's one side.

20 MINS LATER

34:53
... do you think there might be a missing question that I should be asking you, I just don't know to ask you?
19:58
So, you know, with your experience.
20:00
Okay, yeah.
20:01
Uh, so timing is always an...
20:03
E- every industry is gonna be a little bit different with it, but, um, I am not...
20:07
There's a lot of great marketers out there that they are at that three-a-day kind of thing, or at least daily.
20:14
I, first and foremost, my clients tend to be in niches that are not in the hype mindset.
20:22
So you have, you have consumer mindset people.

8 MINS LATER

28:16
I have at least a thousand of them.

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