Why do those hacks ultimately fail when the pressure hits and why must true communication be fixed at the level of identity? Confidence comes

from competence.

And if someone says otherwise, get them back to me.

Confidence comes from competence.

No matter what, if you lack the mastery of the thing that you're saying, even if you are sounding like the biggest superhero on the planet, I can catch it and people will catch it.

This is why it's very important to understand that, I mean, at least with my clients, we do not fix like, okay, you have a speech, let's prepare the speech.

I want to make sure that first you speak well already and then we work on your speech.

What did it cost you in the short term and what did it gain you in the long run? a