But what's actually going on when nobody uses these tools? Am I on the right wavelength here? Is that why people aren't using the AI tools?

Definitely is part of it.

I think there's also, you know, a sense of security, like if the, if the, if I make the bot not work or non-efficient, then it goes away.

So there is, there is a little bit of that.

But again, it comes back down to, is this going to make me a better salesperson, or is this just one other thing that I have to do and use in addition to my CRM, in addition to the marketing automation tool? Like, it just becomes another thing.

And sales team has also been sold on the efficiency of a product, and it's really unuseful.

Like in, in my instance, I do a lot of sales fitness labs, where we're measuring the effectiveness of sales teams on an individual level and as a, as a whole.

Are they actually beating the ones that are betting on human behavior? What does the data say? Are these AI embedded sales programs actually outperforming humans yet?