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Elly Sherwin

Elly Sherwin

Elly Sherwin is CMO of Fundment, formerly Global CMO at HSBC Innovation Banking and a 15-year marketing executive at Silicon Valley Bank.

Jun 4, 2026

11:56
Tell us a bit more about that experience.
11:59
Yeah, I mean, honestly, the most surreal experience of my life for many, many reasons, not least because I had a very young baby at the time and was on maternity leave.
12:13
But obviously, having been with SVB for so long and working with such a special exec team, The choice, it didn't feel like a choice.
12:24
It felt like I needed to go back in, that leadership presence was very much needed and that we would rally together as a team to give the best experience to our clients and also to our people.
12:40
And so I suppose over that weekend, maybe we can start there and come on to the broader experience, but...
12:49
Yeah, unforgettable.
12:50
But the way that the internal team rallied, but also the external ecosystem.

18 MINS LATER

30:42
So what did you learn from that? But also generally, how are you keeping up?

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