
Elly Sherwin
Elly Sherwin is CMO of Fundment, formerly Global CMO at HSBC Innovation Banking and a 15-year marketing executive at Silicon Valley Bank.
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Jun 4, 2026
The Future of B2B Marketing, AI & Growth | Elly Sherwin, CMO of Fundament
11:59
12:13
12:24
12:40

Elly SherwinGUEST
Yeah, I mean, honestly, the most surreal experience of my life for many, many reasons, not least because I had a very young baby at the time and was on maternity leave.

Elly SherwinGUEST
But obviously, having been with SVB for so long and working with such a special exec team, The choice, it didn't feel like a choice.

Elly SherwinGUEST
It felt like I needed to go back in, that leadership presence was very much needed and that we would rally together as a team to give the best experience to our clients and also to our people.

Elly SherwinGUEST
And so I suppose over that weekend, maybe we can start there and come on to the broader experience, but...
18 MINS LATER
