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Ellie Ronning

Oct 22, 2026

8:15
Are you are you kind of now kind of leaning into with everybody else and waiting for it to happen? Are you kind of trying to stay?
8:21
We're definitely leaning into it.
8:22
And I think that's really where it's important for for merchants to think about the vendors and the partners that they work with for future proofing and longevity.
8:31
Right.
8:31
So, you know, not to your point, it's quite a buzzword right now.
8:34
Like agentic commerce is everyone's talking about it.
8:37
I do think there's a bit of hype around just how much that adoption curve has, you know, we're not fully there yet.
12:52
What's your hot take?

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