So it's been like really nice kind of witnessing you really stepping into your personality and your like fully fledged founder mindset, as I say, and really, really inspiring.

Oh, thank you.

That's so kind.

It really does.

It's funny with the launch of this group program that I've just finished the first launch for is it's the first time I've ever done a group program, but it's also the first time that I've done something where the deliverables aren't necessarily copywriting.

And I think that's been a huge step for me because copywriting is how I started my career.

And I've always... kind of marketed and promoted myself as if the words were the end goal and I think actually one thing that's really helped this year is kind of stepping or the past couple of years I suppose is stepping into the idea that it's not just words that people get from me but it's also strategy and confidence and encouragement and that the words are kind of the method but they're not the end goal and I think coming to that realization has been a huge shift for me as I've like stepped into a different era of business

And if we have, if our friend here or their friend is dealing with the same issue with their business and couples therapy, what would you say to them? And this could be a tip, encouragement, just some real talk and like, you know, commiseration, whatever you want it to be.

prepared

the thing is guys being friends with you your content is always so brilliant that i um i really i struggle with the content so i finally am the last gen z millennial in the world To get a suction cup situation.

And it's horrendous.

It makes satisfaction.

Do you know what? Live ASMR.

Here we go.

Oh, this is huge.

in the morning on holiday that's my hack um