El, what's your comment on, on helping people set down a, a big, hairy, audacious goal?

Yeah.

I think the best time is when you're off the farm.

Um, we really need to get ourselves away from our usual environment, outside of our usual communities where we, mindset-wise, seem to have so many boundaries about what's possible, and that's unfortunately often reinforced to us when we have conversations in these places as well.

So like Kerry said, on holidays is a great time, and, you know, these are the times to ask, like, if you absolutely couldn't fail, what would 30 years' time look like if you knew you couldn't fail? Because it's often the how that gets in the way of people dreaming and not knowing the how.

One thing that we do at Farm Owners is suggest to people, "Well, what if you 10 times your revenue?" Just throwing out some suggestions of what that could look like.

The other thing that we ask is, what would a freedom farm look like to you, where you had absolute choice in your business about what you did, when you did it, and h- and how often you did it? So they can be some helpful places to start, and then once you sort of get used to being in that more of a creative space and thinking about things that didn't always seem possible, then you often tweak it along the journey.

Elle, what's your comment on 10-year, three-year, and then breaking your three-year down into one-year goals?