Um, but tell us, if you will, tell us about the trees.

Yeah.

So really, and my brother's the one who started this all.

He's the visionary, he's the agroforester, and he's the plant man.

Uh, his Instagram is plantmanbr.

He really is the plant man.

And he visited, uh, one of the most deforested and, and drought-stricken parts of the island and saw that the moringa tree grows very abundantly, and it doesn't require a lot of water, it doesn't require a lot of resources, and every part of the tree can be used.

I'm wondering if you can even say more about how we might sort of recognize this feeling of brand affinity or, or how you have, have come to realize it.