And that's come up like, you know, when we've in the sessions thought about goals, like I love when you can pull it back to this really obvious metric, like, okay, everything ultimately would be represented by how long you spend.

and then enjoying my business more I think was the other one I've tested my memory now that definitely has been the shopping forecast podcast with Catherine I it's like one of the most fun things I do within the business now and have really enjoyed that and kind of focused on sponsorship for it.

Tied in sponsorship with the podcast sponsorship and the event sponsorship.

We've been creating packages across all of those things together.

Monthly calls are obviously the first Monday of every month.

And I said, Mondays tend to be good for me.

A few years ago, I said, I'm not going to do any calls on a Monday or a Friday, like client calls and just keep that time free for myself.

But I guess what do you feel you've maybe seen or felt the difference this year having a bit more, I don't want to put words in your mouth, but I guess the structure of on it? Yeah,

Mm-hmm.

And knowing your customer really well, and I don't mean girl in her 20s, mum in her 30s.

Going and really understanding who that ideal person is.

And I sometimes do find those questionnaires of finding your ideal customer avatar a little bit ambiguous.

So an easy way to do it is pick an influencer, your dream person who you couldn't imagine buying from you or wearing your thing.

You would scream if that they wore your product.

That's your ideal customer, and then you kind of maybe work backwards from there because then you've got a tangible person that you're working with.

Mm-hmm