Please come help.

It was amazing, truly.

And everyone was so kind and, and great.

And then I would do whatever I was doing.

And again, coat check and check-in were amazing 'cause I was literally checking these people in.

All of these founder, you know, especially if I was going to something that was more like founder or that kind of thing.

But there were some great product conferences that were happening in those days too where I was like meeting teams from companies that I was like obsessed with and excited about.

[laughs]

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[eagle screeches]

I just took that path down to Stillwater

... we do this Twin Cities Live In Your Town where we feature a different town every month, and then we do a live broadcast there.

In so many of these DTC companies and why so many of them aren't here today.

That's it.

So, you know, we've always kept, again, being very Midwestern, my brother and I, and I'm grateful that he shares the same value is that we've always put profitability at like, that's our North Star.

We've got to be profitable.

And again, it was very, very unsexy for many, many years.

But now, I mean, that's the only thing that matters when people are looking at the value of a company.

So I think it was the right thing to bet on.

So you got in there and the hope was, I mean, it sounds like you've gotten as much out of just being part of the community of people showing there as the actual customer base that you've grown from that.