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Elizabeth Linder

Elizabeth Linder

Director of SEO at Kick Point Inc., specializing in local SEO, technical SEO, and digital marketing strategy.

Oct 6, 2026

2:47
What have you got to share with us?
2:49
I have...
2:50
My first link is a LinkedIn post from Dan Hinckley.
2:54
Uh, he is the head of AI at Herringbone Digital.
2:58
So this was a really interesting post.
3:00
It was about rating every page of your site using this AI model based on Google's quality raters and how they would rate your page.
3:11
And that's just the first step, is being able to do that.

7 MINS LATER

9:47
What is your next linky link?
14:31
[upbeat music]
14:35
Uh, two points.
14:37
Uh, one, there's going...
14:39
Just always remember there's new people entering every and any career at any given day.
14:45
Uh, there's gonna be new graduates coming out in a couple months and have never done SEO in their life.
14:50
They're gonna start at a marketing agency.
14:52
They're gonna be tasked to do this, and sure, maybe they've learned what AI is and doing it, but depending on what they were doing before, and they're brand new, and so they're just gonna be starting too.

5 MINS LATER

20:18
Um, so what do you, what tips do you have around people managing their emotions in a field where stuff can change so fast? And how do people, particularly women, maintain their confidence in a space that changes quickly like that?

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