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Elizabeth Elfenbein

Aug 27, 2026

4:21
What did that unraveling look like for you? And how did you know it was time to let go of this life, this very beautiful life in one sense that you built?
4:32
This is such a big question.
4:35
And wow, it's a very vulnerable one to answer.
4:38
So unraveling sort of happens organically, if you will.
4:42
I think that when you're going through a tremendous change, you can't control the unraveling.
4:48
Things happen to you.
4:49
But what I would say is I love the book, The Second Mountain.

9 MINS LATER

14:16
love
3:01
So how did your journey lead you from corporate leadership to becoming the founder of Under the Sisterhood?
3:08
That's a great question.
3:10
It was an interesting one.
3:11
I had a very robust and wonderful career in advertising over 30 years where I ultimately was my last 10 years as a chief creative officer in the health and wellness space as one of the top leaders in the world at what I did and had a lot of acknowledgement, was on a lot of stages, big persona, big brain, all of that stuff.
3:32
And what I would say is the career was wonderful.
3:35
I started as a kid who struggled academically and found my space creatively and went off to art school and then went into the field of advertising.
3:46
I found my place in art school and then went off into advertising and worked really hard on the journey in advertising, worked really hard to do great work and stay focused on the work.
8:48
So I know that you talked about the mental performance and that mental resilience muscle that you leaned into, but was there anything specifically that sort of was like a defining moment where you knew it was time and that gave you the courage to just trust yourself and jump off that mountain?

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