Even if you're not using, you can play a big role in potentially saving someone else's life or supporting them when they need it.

What a great message.

Yeah, absolutely.

Before jumping in, I just wanted to add something for the previous question.

Social media is also a big channel through which we communicate and interact with youth because that's where a lot of the conversation, the pressures and a lot of messaging around substance use is present.

So we want to be in that space to get our messaging out related to health promotion and prevention.

But in to answer your question about the challenges.

What about you, Liz? What are your tips?