Elise McAvoy
Senior International Brand Marketing & Comms Manager at Faire; marketing professional with 11+ years of experience in brand marketing, technology, and social/influencer marketing across Meta, Instagram, Lyft, and other tech companies.
1
APPEARANCES
1
PODCASTS
May 28, 2026
Elyse McAvoyGUEST
So all of this is so exciting, and it's not just, you know, the demand is there, but, like, there's literal, like, purchase power wallet will be spent on these, on independent retail i- as long as the, the offering is there.
Elyse McAvoyGUEST
I also think that the [laughs] the local business versus, like, the large corporate piece was really interesting too.
Elyse McAvoyGUEST
So the, the data point was 85% actively prefer spending with local businesses over corporations.
Elyse McAvoyGUEST
I hope independent retailers are seeing that there's this huge p- part for them to play, and people do wanna be values-driven if they can.
Elyse McAvoyGUEST
Like, I think there's obvious benefits to shopping on Amazon and shopping with these, you know, big-box chains that offer convenience, and the pricing is right.