What was the aha moment that led to Sugar Wish, that led to sort of reimagining the way that people do gifting?

Yeah, I mean, there are a couple moments that came together.

My co-founder, Leslie Lyon, and I were on the sideline of a soccer game that our sons were playing in.

And I was complaining at the time I was sending business gifts and was kind of complaining like I can't send another gift card.

Like it just doesn't help you stand out.

Nobody really is interested.

It just doesn't do anything.

And, you know, maybe a little, a little bit of like what we can expect in the future.