Because I think it's really important to start with that kind of origin story.

Yeah, absolutely.

Well, first of all, thanks for having me.

You know, it's always interesting to share the origin story.

So, you know, I'm ex-PwC, 10 years, started a U.S. Salesforce practice, so run into like really big enterprise and good, bad, and ugly of operations, right, from a front go-to-market and front office.

And in the last nine, 10 years, I've been in the venture ecosystem, and I've had every possible hat around that table, you know, go-to-market operator for a late stage all the way to pre-product, pre-revenue companies, angel investor myself, and then, you know, advising a bunch of startups.

And at the end of 22, when Chad GPT came out, I thought if I have to, you know, help a founder or answer the same question over and over again about how to build a sales process in Salesforce or HubSpot, you know, organization, I was going to shoot myself in the head, I thought, you know what, I think the tech is finally here to guide startup founders, like take all this wealth of knowledge, that, you know, decades of entrepreneurship, and really give the give the tools on, hey, could we build something ops in a box for founders, so they can really focus, like you said, on selling and building, right? Like, because operations is definitely not what we want to do as founders, right? But we got to do it.

Meaning to then say, to conclude our time here, even if people do fundraise, if they don't have those two things, like, you know, you've gone through, I mean, you're really the company's kind of a throw away in a lot of ways there's not really a lot of sellable assets um you know within if they can't um you know get it off the ground right they don't really have a company they just kind of have an idea that they spent money on which um i've had one or two of those um nothing nothing too drastic but certainly i know people put millions into stuff um and just hasn't