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I'm going to talk about what we do on the go-to-market side for Back Engine.

Can you see it okay? Okay.

Yes, yes, in cloud, yes.

Awesome, cool.

So 90% of what we do on the go-to-market side is actually happening inside of cloud.

What is the thing of this that's helped you make more business, more pipeline, better conversion? Like what is actually impacting your business the best of all this stuff going on? I don't know, maybe a word question to ask, but just curious.

Can you share a little bit more information on that?

Yeah, absolutely.

So when we talked last year, what we were effectively doing is we were building a voice of the customer system, if you will.

We were ingesting calls and emails, a lot of like the backend of what we just talked about.

But the purpose of that was to bring all of that data together into one centralized app, the back engine app, and then to give people a set of tools to be able to understand what their customers were saying and how they were saying it.

And I mentioned earlier, a little bit earlier in the conversation that I just don't think people want more apps.

I just don't think they want another point solution where they go to to do stuff.

Has that shifted since you've moved more towards this new model?