... for the, the bottom line is, how do you become that stakeholder who really has their buy-in and their empathy?

So that's, that's a really good point, and it's, it's really about commer- rigorous commercial framing of technology and governance rather than just being enthusiastic about technology itself.

So the way I always tell people to address it is when you come up with an investment request, always have three options.

What is the cost of doing nothing? So tie it to your business objective.

What business objective is being threatened if you don't do this? Or what is the...

How, how does it impact your valuation, your TSA exit risk, for example, and stranded cost? Then the second is targeted investment.

So if I invest, um, £100,000, I will eliminate 2 million recurring, um, costs, or I will improve my velocity.

Mm

... for the, the bottom line is, how do you become that stakeholder who really has their buy-in and their empathy?

So that's, that's a really good point, and it's, it's really about commer- rigorous commercial framing of technology and governance rather than just being enthusiastic about technology itself.

So the way I always tell people to address it is when you come up with an investment request, always have three options.

What is the cost of doing nothing? So tie it to your business objective.

What business objective is being threatened if you don't do this? Or what is the...

How, how does it impact your valuation, your TSA exit risk, for example, and stranded cost? Then the second is targeted investment.

So if I invest, um, £100,000, I will eliminate 2 million recurring, um, costs, or I will improve my velocity.

Mm