You know, how did you find out about product management? Because product management is not one of those careers you can just, you know, go to school, right? How did you get into it?

Yeah, well, so my story has been really interesting.

So my background is, so I started my career in Ukraine.

So I'm from Ukraine originally.

And Ukraine has been known for being kind of that company where people were outsourcing lots of their software development.

And most of the people who were kind of in product, they had this position of being a business analyst.

So ultimately, the person who is writing requirements based on the product managers that were sitting somewhere in the US or in Europe.

how what would you say the difference is between those two perspectives within product management what have you seen uh maybe some business people um some mistakes they made versus you know what tech people make and how can they both kind of get aligned yeah

How does that influence, let's say, the answer, depending on who might fund it?

That has been one of the really biggest realizations for me.

And again, I look at this from mostly my experience because as a product leader, I was looking at all of the things, agile product management practices, and just listening to customers and then translating that to the roadmap.

And the roadmap typically looks really sound and manageable and great, inspiring even in cases, but sometimes it wasn't right roadmap for what the business needs.

So now going back to your question.

So as I started mentoring and advising companies on product strategy, I had one situation which was quite interesting for me as well.

So I had this lady, so she was a head of product, and she was pitching to her leadership on one initiative.

Someone needs to adopt it, right? Users, internal or external, as you very well know, also get fatigued from too many new features, right? So even if we can ship more, we probably should sometimes wonder, should we ship more? How do you decide? what we spend money and time and attention on when there is a whole wish list of features functionalities that that you know the internal stakeholders clients whatever you might need how do you go about prioritizing that and also selling that priority internally while someone might be focused on their pet project that they really want to push through where you already know, okay, this is never going to give us anything.