Yeah.

Yeah, 100%.

I think, yeah, I spent, yeah, a number of years like in the social media world, like this kind of started in sport and then was in the TV side.

And even like when I was at Channel 10, yeah, I was... running the socials for, for the survivor pages and I'm a celebrity and, but also like the 10 sports I was working on like the big bash, um, and like the supercars.

It's always had that kind of sport interest.

And then yeah, COVID happened.

I left that world and started my own business and wanted to, I guess like work with like smaller businesses and not in that corporate world and be, be your own boss, control your own hours, all that kind of stuff.

that was