Mm.

"Oh, now I need to build this campaign.

I gotta get the ROI up," right? Which is a great focus to have, but sometimes it, it gives you so much value to zoom out a bit, right? And this is what this agent helps you do.

So you go to the web portal, and you w- run what's called a competitor gap analysis.

And you run it, and it basically crawls every single surface that your brand is on.

So let's say, let's pretend I have a coffee brand, like better for you coffee.

Mm.

So it needs to be written down in a very structured format.

where

we had so much doubt on everyone.

Like I could go to the Met and go, Hey, I want.

43 year old interested in golf and drives events, right? You could go that deep before.

Now you cannot.

Okay.

Now you cannot.

Right.