Is there anything that you were sceptical about before you started that turned out to work better than you thought?

I would say the scepticism wouldn't necessarily have been surrounding the features of the software.

It's coming from trading where there's always somebody trying to sell you something and you sort of build up a sixth sense for it, like smelling it out.

And it was having phoned different software providers and depending on who you're speaking to and whatever sales pitter-patter they've got, you sort of get a feeling that, do you know what? I don't really know if this is a great fit.

And it was, again, it wasn't skepticism, but when, because the first contact I had with you guys was with Alexa.

And she was really, really good, but she spoke to you like a normal person.

And she's got some, she's got quite a lot of in the field experience.

Do you go to that level or this is what we do in