But for, for those that are watching or listening, let's talk through the, the title of the book and then more importantly, what made you say, "This book needs to be seen"?

Yeah, sure.

Let me start there.

Um, we wrote a book in 2015 called Monetizing Innovation.

We're very proud of that book.

There is a major company that you know of, and they are in the provisioning of music tracks.

You know, I'm not gonna say who they are, but when you walked into their office, they had a copy of Monetizing Innovation on everyone's desks, and they called it the Bible.

So I'd love for you to talk a little bit about dynamic pricing, why that's important, and to help those entrepreneurs that are like me that are like, "I need to figure that part out."

But for, for those that are watching or listening, let's talk through the, the title of the book and then more importantly, what made you say, "This book needs to be seen"?

Yeah, sure.

Let me start there.

Um, we wrote a book in 2015 called Monetizing Innovation.

We're very proud of that book.

There is a major company that you know of, and they are in the provisioning of music tracks.

You know, I'm not gonna say who they are, but when you walked into their office, they had a copy of Monetizing Innovation on everyone's desks, and they called it the Bible.

So I'd love for you to talk a little bit about dynamic pricing, why that's important, and to help those entrepreneurs that are like me that are like, "I need to figure that part out."