Mm.

... and I was like, "This is, this is really cool." And then he talked about the hydration components and the gut health and the zero sugar, and for me, straight away, I'm starting to see these trends and all of that.

Um, and basically he, um, you know, he said, "Look," you know, "would LINE be interested?" He goes, "Look, I'm a comedian.

I've made this amazing drink.

I don't know how to operationalize this.

Would LINE be interested in, in getting behind it?" Um, so we took it away.

We did a lot of research, you know, so talked to obviously the innovation and M&A teams and all that type of stuff, and we landed at a point, it was like, look, it's not really the right fit for LINE at the time.

Do you have any final words for our audience, for p- for, for founders who are out there, or anyone in the startup world maybe looking to jump from corporate to startup or startup to corporate?