
Ed Soares
CEO of Legacy Fighting Alliance
4
APPEARANCES
3
PODCASTS
012
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Jun 18, 2026
Kelly Patrick Show 930 Steve Craven, Ed Soares, Eddie Donaldson LFA 235 Preview
E
12:53Ed SoaresGUEST
You know, people can spin this however they want politically, but at the end of the day, it was done at the White House because of the 250th anniversary of America.
E
13:10Ed SoaresGUEST
And, um, I mean, [laughs] there was nothing more American and more made me proud, uh, to be an American, to see the show that they put on.
E
13:21Ed SoaresGUEST
So, you know, it doesn't matter if you're on the left, right, wherever you're at, it doesn't make a difference.
43 MINS LATER
Kelly Patrick Show 930 Steve Craven, Ed Soares, Eddie Donaldson LFA 235 Preview
E
12:52Ed SoaresGUEST
And, um, I, I, you know, people can spin this however they want politically, but at the end of the day, [coughs] it was done at the White House because of the 250th anniversary of America.
E
13:10Ed SoaresGUEST
And, um, I mean, [laughs] there was nothing more American and more made me proud, uh, to be an American, to see the show that they put on.
E
13:21Ed SoaresGUEST
So you know, it doesn't matter if you're on the left, right, wherever you're at, it doesn't make a difference.
43 MINS LATER
How Ed Soares Built the Pipeline to the UFC | Coffeez
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1:48Joseph ShalabyHOST
Uh, what was your journey like when you started in the MMA game? Like, what was the vision to start LFA? How did that start? What year did it start? What was the concept that you had that really made it different than, you know, what existed at the time, which is the old school UFC?

Ed SoaresGUEST
Well, the reality of it is, is, um, you know, I, I started back, uh, working in the business, um, in, back in 2004.

Ed SoaresGUEST
When I got into the business, I, I got into the business producing a TV show called, uh, Passing the Guard.

Ed SoaresGUEST
It was a, it was a program, um, it was a TV show, like a magazine show from Brazil that was ...

Ed SoaresGUEST
It was called Passando a Guarda in Brazil, which, which translates to Passing the Guard, and we started broadcasting that in 2004.

Ed SoaresGUEST
And then eventually it led into me, um, my partner and I, uh, starting our management company, which is called Tuff Media, and, um, and then, and then we, we ...
Arman Tsarukyan in studio, Alexander Volkanovski, Bo Nickal, Ed Soares, massive weekend recap
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82:59
83:05
83:10
83:15
83:23

Ed SoaresGUEST
Yeah, I mean, I gotta be honest with you, uh, 100%, UFC Fight Pass has been an incredible partner to us.

Ed SoaresGUEST
Uh, they've, they've, they've been an incredible partner to us, um, over the past six years.

Ed SoaresGUEST
Uh, we've, uh, you know, we've really been able to grow, uh, throughout the world.

Ed SoaresGUEST
Um, you know, our brand has grown, and, you know, it was just basically the details of the deal.

Ed SoaresGUEST
Uh, one of the main details, uh, that we left was basically because we wanted to own our rights.

Ed SoaresGUEST
Um, all the, uh, organizations that are on Fight Pass, um, they don't own the rights, and, and, and actually, I'm not, I'm not really upset with, uh, UFC Fight Pass about that, because if I was in, uh, Fight Pass's position, I would be doing the same thing.
17 MINS LATER


