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Ed Soares

Ed Soares

CEO of Legacy Fighting Alliance

Jun 18, 2026

12:44
What do you think of UFC 250?
12:48
I actually thought it was one of the greatest sporting events of all time.
12:52
And, um, I, I...
12:53
You know, people can spin this however they want politically, but at the end of the day, it was done at the White House because of the 250th anniversary of America.
13:10
And, um, I mean, [laughs] there was nothing more American and more made me proud, uh, to be an American, to see the show that they put on.
13:21
So, you know, it doesn't matter if you're on the left, right, wherever you're at, it doesn't make a difference.
13:28
It, it was...

43 MINS LATER

56:42
D- what did you think of the strike to the back of the head?
12:44
What do you think of UFC 250?
12:48
I actually thought it was one of the greatest sporting events of all time.
12:52
And, um, I, I, you know, people can spin this however they want politically, but at the end of the day, [coughs] it was done at the White House because of the 250th anniversary of America.
13:10
And, um, I mean, [laughs] there was nothing more American and more made me proud, uh, to be an American, to see the show that they put on.
13:21
So you know, it doesn't matter if you're on the left, right, wherever you're at, it doesn't make a difference.
13:28
It, it was...
13:29
That was about America.

43 MINS LATER

56:42
D- what did you think of the strike to the back of the head?
1:48
Uh, what was your journey like when you started in the MMA game? Like, what was the vision to start LFA? How did that start? What year did it start? What was the concept that you had that really made it different than, you know, what existed at the time, which is the old school UFC?
2:04
Well, the reality of it is, is, um, you know, I, I started back, uh, working in the business, um, in, back in 2004.
2:13
When I got into the business, I, I got into the business producing a TV show called, uh, Passing the Guard.
2:20
It was a, it was a program, um, it was a TV show, like a magazine show from Brazil that was ...
2:26
It was called Passando a Guarda in Brazil, which, which translates to Passing the Guard, and we started broadcasting that in 2004.
2:34
And then eventually it led into me, um, my partner and I, uh, starting our management company, which is called Tuff Media, and, um, and then, and then we, we ...
2:46
I managed athletes.
7:18
So when did L- uh, when did y- Legacy start?
82:48
We wanna explore our options for the promotion"?
82:52
Yeah, I mean, I gotta be honest with you, uh, 100%, UFC Fight Pass has been an incredible partner to us.
82:59
Uh, they've, they've, they've been an incredible partner to us, um, over the past six years.
83:05
Uh, we've, uh, you know, we've really been able to grow, uh, throughout the world.
83:10
Um, you know, our brand has grown, and, you know, it was just basically the details of the deal.
83:15
Uh, one of the main details, uh, that we left was basically because we wanted to own our rights.
83:23
Um, all the, uh, organizations that are on Fight Pass, um, they don't own the rights, and, and, and actually, I'm not, I'm not really upset with, uh, UFC Fight Pass about that, because if I was in, uh, Fight Pass's position, I would be doing the same thing.

17 MINS LATER

100:54
Okay, so that's, uh-

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