But maybe we'll start with just, like, what felt different from a tech presence at the National this year based on your observations?

Um, yeah.

I mean, it's, it's definitely shown up more and more.

I think one of the, the first things that comes to mind was just, uh, Topps and their wrapper redemption was based on technology, where in the past it was based on standing in a line for hours.

And, um, you know, it may not have a-appealed to everybody, um, given that it was more like a lottery-type system and not everybody could get it, but it was, it was Topps trying to innovate on a, on something that they've done for a long time.

And I think that part of it was probably successful, um, especially if you were one of the ones that actually got, um, you know, got to get the cards.

So that was, that was neat to see, and I'm sure that they'll take feedback and improve on that a- and all.

And, and, um-