From an investment perspective, is a faceless channel slightly preferable and a slightly secure long-term... investment? It all depends

on who's underwriting and for what you're underwriting and the price you pay for a business.

So, you know, if you believe that the creator is going to be around for the next 30, 40, 50 years, and you believe that you can put in adequate succession planning, by the way, succession planning happens all the time in content.

If you look at the late night talk show hosts, they have succession planning over, you know, long periods of time.

And we've seen that be very successful all the way up through to, you know, the Jimmy Kimmel's of today.

We see it in real housewives type franchises where you have succession planning and you roll in new characters and roll out new characters.

But really for YouTube and for creator led businesses, the marathon is to scale at least.

But Are we going to see a complete blending of these two worlds? Are we going to see blending kind of on the periphery?