Is that correct?

Yeah, correct.

Yeah, there are some startups that were very active in this area.

So basically there's three types of instant retail that I need to explain.

The first model is store plus warehouse.

Now, the most well-known example of this is Alibaba's Goma or Fresh Hippo, where they have a supermarket that consumers can go to, but also the staff in the supermarket is actually order picking.

And they put these goods into these baskets and they go above your head in a conveyor belt to a warehouse where they also pick the fast movers because you don't let the store staff do that.

Because, I mean, a courier can't drive hundreds of miles.

So what is private label for Xingping Mu?

Yeah, so what Pintoro did is they took a look at several other companies in the market.

They looked at companies like Costco that have a high level of private label.

They might have looked at Aldi that I think has 95% private label in their SKUs in China.

Not that they're going to do the same types of products for now.

They have looked at Amazon also with Amazon Basics, as you already mentioned, but they also specifically have been looking at two companies.

One is Sheehan.

So how fast is moving Xin Pin Mu though? So have you already seen Xin Pin Mu branded items in Europe as well? Or is that just, you know, on the move now and just being created?