
Ed Roberts
American engineer and entrepreneur
7
APPEARANCES
7
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Oct 26, 2026
Ed Roberts: 30,000 Mobile Service ROs and No Tech Shortage
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9:30

Ted IngsHOST
I think there's some obvious reasons, probably a couple that we don't know if you want to share those and how all this enters into making it more efficient and better for the customer.

Ed RobertsGUEST
And then when we added in, when we built this Lincoln building, we added in almost another 60 bays in the Lincoln building.

Ed RobertsGUEST
At the end of 2024, we had built back up to where it was time to have a second shift to get.

Ted IngsHOST
Ed, for other dealers out there watching and all you've seen happening in technology, do you think that AI actually could help at some point solve the technician shortage rather than eliminate technician jobs down the road?
Episode 96 - He Went From Technician to GM — Now He's Changing the Service Business
2:28

Ed RobertsGUEST
And I grew up in the ghetto of downtown Jacksonville, Florida, and in a family that did not work for a living.
23 MINS LATER
Fixed Ops Friday w/ Ed Roberts & Greg Heinz | Daily Dealer Live
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Ed RobertsGUEST
This goes out and they'll, they'll lay this with it on, on existing customers that's already out there, may not be buying a fleet right now, or buying vehicles right now.

Ed RobertsGUEST
The rev share is what creates the interest for some other people who are inside the dealership.
6 MINS LATER
Sept. 11, 2026 | Ford bets $1 billion on Kentucky Truck Plant; Bozard Ford’s Ed Roberts
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Dan ScheinCORRESPONDENT
How do you kind of maybe get your hooks in the perspective of that future technician early and convince them that, you know, Bozart is a place they want to be turning wrenches?

Ed RobertsGUEST
So you have to look at it from the long game, and we do so many things that ties someone to us, and we may do it five years before they show up here.

Ed RobertsGUEST
We invite the local high schools to come out here for a field trip, and we'll do different contests out in the shop for them to do different things.

Ed RobertsGUEST
And whether it's a race to see who can pull spark plugs out the fastest or whatever it may be, we'll just do little fun things.

Ed RobertsGUEST
And then we work with the community colleges that has the vo-tech programs, and we're talking to those students early and often.

Ed RobertsGUEST
And then when they do make the decision to come here, then we have a path for them.

Dan ScheinCORRESPONDENT
How do you separate the noise from things that really could impact customer service for your customers?
Why You Should Change Even When You’re Winning With Bozard Ford Lincoln COO/GM Ed Roberts
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7:49

Ed RobertsGUEST
We're servicing more vehicles on the outside of our dealership than a lot of dealerships service inside their dealership every month.

Ed RobertsGUEST
And, uh, but ultimately we have to look in the mirror and we have to say, how can we get better? It doesn't matter where we're at.

Ed RobertsGUEST
It's how do we get better? How do we become better versions of ourself today than we was yesterday? And we saw an opportunity to where we could have better communication with our customers and have better tracking of our vans and understand the elements of how those things are.

Ed RobertsGUEST
And then really all the way down to scheduling the online appointment and making it convenient for a customer and seamless.

Ed RobertsGUEST
And so, yes, we changed our tech stack behind all of our mobile service deal to move over to Kirby.

Paul J DalyHOST
In a given year on a team, how many times would you say you have to actually show someone the door because they're not getting on board? How often does that happen? I
Amit Chandarana and Ed Roberts on the Future of Mobile Service
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Ed RobertsGUEST
15 years ago, we created, or 12 years ago, we created a tech development program, and we eliminated that issue.

Ed RobertsGUEST
But then when we stepped into mobile, we stepped into mobile for the first time back in 2015.

Ed RobertsGUEST
When we stepped into mobile, it really, we tried all kinds of different things, and we failed numerous times doing different things.

Ed RobertsGUEST
And we failed numerous times going forward because we're going to continue to push those boundaries.
5 MINS LATER
J
18:13Jim FitzpatrickHOST
I would imagine that there's also, once a dealer announces that we're going to go down this road, there are some hand raisers among the team that go, oh, you're going to do that? I want to be in the truck.
Automotive Managers: Expectations vs. Reality (LotTalk)
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42:54

Ed RobertsGUEST
Well, we talk about that we don't know what we don't know, and that's where people live is they don't live outside of that.

Ed RobertsGUEST
So when we told people that we're going to do single point of contact, they said that won't work.
17 MINS LATER

Chris KeeneHOST
And what is your course of action, second part of it, what is your course of action if you can't get your leaders to adhere to the non-negotiables? How do y'all handle that?
